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Diageo has taken significant steps with its Captain Morgan brand over the past year, introducing Captain Morgan Black and Captain Morgan Sherry Oak Finish. These ventures signify more than mere line extensions; they represent a bold effort to chart new territories for the immensely popular brand. With Captain Morgan Black and Sherry Oak Finish, Diageo aimed to attract the burgeoning American whiskey audience, many of whom had previously shifted away from the spiced rum category.

Now, Diageo is embarking on one of the Captain Morgan brand's most significant endeavors yet: the launch of a white rum. This move is clearly intended to position the brand competitively against the dominant players already established in the rum market.

Product Details

  • SKU: 82000766827
  • Bottle Size: 2