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Like all great stories, ours started in a
small San Diego liquor shop with one simple idea:
Back then, even the best local shops couldn’t carry everything customers wanted. Shelves were limited, popular bottles ran out fast, and shoppers often had to settle for whatever was left.
So, the Kattoula family decided to take things online — creating an experience that made it possible for anyone, anywhere in California, to order their favorite bottles with a click.
But with growth came a new challenge: demand. Managing inventory, logistics, and marketing alone soon became more than one person could handle.

That’s when Shawn Kattoula teamed up with a group of marketing experts and investors who shared his passion for great spirits and even better service. Together, they rebuilt the website, expanded inventory, and added operational systems that transformed CWSpirits.com into one of the fastest-growing online alcohol retailers in the U.S.
That very first Black Friday and Cyber Monday after the relaunch? Record-breaking. And from there, CWSpirits.com became the go-to destination for anyone who loves discovering, collecting, or simply enjoying good drinks.
Today, even after joining forces with publicly traded LQR House (NASDAQ: YHC),the founding team still runs CWSpirits.com with the same heart and care as that little corner shop.

A family of spirits lovers, mixologists, marketers, and customer-care enthusiasts. Together, we bring decades of expertise in alcohol buying, digital innovation, and good old-fashioned hospitality. Whether it’s helping you find the perfect bottle or tracking down a rare release, our team is always on it.
The heart and soul behind the original retail stores that started it all. Still operated by the Kattoula family — with Shawn leading the vision and his cousin Cal Jacob heading all buying and operations — this team ensures that the quality, authenticity, and care that built the brand’s reputation remain at the core of everything
we do.
On the digital side, Sean Dollinger, CEO of LQR House, saw the potential of CWSpirits.com from day one. With over 25 years of experience building niche online marketplaces and his unmatched SEO and marketing expertise, Sean helped take CWSpirits.com from a local success to a nationwide platform.
Supporting Sean is a powerhouse team of developers and marketing specialists who handle everything from site optimization to growth strategy — and of course, the Hoffman sisters, who lead the branding, look and feel, and communication strategy across all digital channels. And last but not least, Lonnie Sepe, who brings the fun, leading all influencer partnerships and brand collaborations, keeping CWSpirits.com at the center of social buzz and digital culture.
We don’t just sell bottles — we’ve built one of the most recognized online marketplaces in the alcohol industry.
Our story and success have been featured in some of the biggest industry publications:
We’ve teamed up with content creators, athletes, and tastemakers who know a thing or two about good spirits. These partnerships bring our bottles to life through storytelling, shared experiences, and viral social content — from limited-edition releases to behind-the-scenes tastings.
There are a lot of online liquor stores out there — but none quite like us.
Here’s what sets us apart:
Curated Selection: One of the largest and most carefully selected spirit collections online.
Hard-to-Find Bottles: Limited releases and collector’s editions you won’t see in most stores.
Expert Guidance: Personalized recommendations from real experts, not algorithms.
Fast, Reliable Delivery: Real-time tracking, secure packaging, and fast nationwide shipping.
Passion You Can Taste: From tequila to whiskey, we treat every bottle like it matters — because it does.
Hospitality at Heart: We treat every customer like a friend — because that’s how it all started.
Consistency is Key: Your favorite bottle should always be in stock — no compromises.
Innovation with Soul: We love tech, but we never forget the human touch.
Quality Over Everything: From our selection to our service, only the best makes the cut.
We’re more than an online liquor store — we’re a community of people who love discovering great drinks and sharing good times.
Explore our collection, sign up for exclusive offers, and raise a glass to what’s next.