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Captain Morgan began as a commercial brand inspired by the adventurous image of Sir Henry Morgan, a 17th-century privateer.
The company built its identity around bold, spiced flavors and a playful, nautical look that fits modern party culture. Production focuses on blending rums and adding spices or finishing touches to create consistent, approachable expressions.
Over time, the brand moved from simple mixers to a wider range that includes higher proof and darker styles, so it now serves casual drinkers, home bartenders, and people who want a little more depth in their rum. The goal is to make rum that is easy to enjoy and easy to share.
The spiced expression is the brand's signature and the most widely known. It blends aged rum with a mix of spices and natural flavors to create a sweet, warm profile that mixes easily with cola, ginger beer, or fruit juices. For someone new to rum, this bottle is a fantastic first pick.
The white rum is lighter and cleaner than the spiced or dark versions, making it ideal for classic cocktails like the mojito or daiquiri. It is distilled to be neutral and fresh, so it does not overpower citrus or sugar in mixed drinks. If you plan to make a lot of mixed drinks or prefer a subtler rum, the white expression is a sensible pick.
The black rum is darker, richer, and full of depth. With the black rum, you get more molasses, caramel, and toasted notes. That means it is great for sipping or for cocktails that would benefit from a heavier rum. It also pairs well with ginger beer, cola, or in warmed drinks where the darker flavors can shine - so something to consider when choosing this bottle over the rest.
This is a higher proof version aimed at people who want more strength and presence in their drink. It works well in cocktails that need a solid backbone. Think rum old fashioneds. The extra proof gives the spirit more heat and a fuller mouthfeel, so it stands up to mixers and other bold flavors.
L.A. Spirits Awards recently gave Captain Morgan the Best Flavored Rum award. Captain Morgan is also the Rum Brand Champion in 2018 - which was awarded by The Spirits Business.
Mixologists on a budget? New rum drinkers? Home bartenders? Captain Morgan is the perfect companion to all your needs.
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