Loca Loka

Loca Loka is an innovative tequila brand that harmoniously blends the rich cultural tapestries of India and Mexico. Co-founded by Indian film star Rana Daggubati, musician Anirudh Ravichander, and entrepreneur Harsha Vadlamudi, Loca Loka offers premium tequilas that celebrate the vibrant traditions of both nations.

Craftsmanship and Distillation

Loca Loka prides itself on meticulous craftsmanship, producing 100% additive-free tequila from highland agave sourced exclusively from Jalisco, Mexico. The agave plants thrive in the region's rich volcanic soil, imparting unique flavors to the spirit. Harvested by skilled jimadores, the agave is slow-cooked in brick ovens and autoclaves to preserve its natural essence. The distillation process, conducted at Hacienda de Bañuelos—a distillery with a legacy of crafting premium tequilas—ensures that each bottle reflects a commitment to quality and authenticity.

Aroma and Bouquet

Loca Loka offers two distinct tequila variants, each with its own aromatic profile:

• Tequila Blanco: This variant presents a crisp and bright aroma, featuring fruity notes of cooked agave complemented by floral undertones. The bouquet captures the essence of the highland agave, offering a fresh and invigorating scent.
• Tequila Reposado: Aged in French and American oak barrels, the Reposado boasts a richer aroma with complex layers. The aging process introduces subtle hints of whisky-like notes, creating a harmonious blend of agave sweetness and oak-induced warmth.

Smoothness and Finish

The dedication to quality in Loca Loka's production process ensures a smooth and refined tasting experience:

• Tequila Blanco: On the palate, it offers a clean and crisp taste with natural sweetness, leading to a smooth finish that is both refreshing and satisfying. 
• Tequila Reposado: The aging process imparts layers of complexity, resulting in a smooth and rich mouthfeel. The finish is long and warm, with subtle notes reminiscent of fine whisky, appealing to both tequila aficionados and newcomers alike. 

Awards and Recognition

In its debut competition appearance, Loca Loka achieved notable accolades at the 2025 Wine and Spirits Wholesalers of America's (WSWA) Wine and Spirits Tasting Competition:

• Silver Medal: Awarded to Loca Loka's Reposado Tequila, recognizing its exceptional quality and flavor profile.
• Bronze Medal: Bestowed upon the Blanco Tequila, highlighting its excellence among competitors.

These awards underscore Loca Loka's commitment to producing premium tequilas that resonate with both judges and consumers. 

Who Is It For?

Loca Loka is crafted for a global audience seeking a unique and premium tequila experience. Its fusion of Indian and Mexican cultural elements appeals to consumers interested in exploring diverse flavors and traditions. The brand's accessibility in pricing, combined with its artisanal quality, makes it suitable for both seasoned tequila enthusiasts and those new to the spirit. Loca Loka's presence in various U.S. states and plans for expansion into markets like India, the UK, Dubai, the Philippines, and Indonesia reflect its ambition to cater to a diverse and discerning clientele.