About Malibu Rum

Malibu is a Caribbean-style rum liqueur flavored with coconut, created to bring tropical cocktails to gatherings of all kinds.

Born in the 1970s with a simple idea of making rum approachable and fun, Malibu Rum blends light rum with natural coconut flavor for a sweet, low-proof spirit. Malibu sits between classic rum and flavored liqueurs, so it’s used in simple mixes, party punches, and beachy cocktails that don’t require a bartender. 

Notable Bottles From Malibu Rum

1. Malibu Original Rum

Malibu Original is the classic coconut-flavored rum liqueur that made the brand famous. It’s light, sweet, and coconut-forward with a gentle rum warmth, so it mixes easily with pineapple, cola, or soda. Use it for simple, crowd-pleasing cocktails like a Malibu and Pineapple or a frozen piña colada. If you want an instant tropical vibe without fuss, this is the bottle to reach for.

2. Malibu Island Spiced 70 Calorie Rum

Island Spiced brings warm spice notes (think cinnamon, clove, and a touch of vanilla) balanced with Malibu’s signature coconut. The 70-calorie version keeps drinks lighter while still delivering flavor, making it a good pick for lower-calorie cocktails. It works well with ginger beer, cola, or sparkling water for a spiced, refreshing drink. Great when you want something cozy and tropical but not too heavy.

3. Malibu Rum Sparkler

Malibu Rum Sparkler is built for easy, fizzy cocktails straight from the bottle or mixed with soda and fruit. It’s bright and effervescent, often leaning on citrus and light tropical flavors to keep things lively. Pour over ice with club soda and a lime wedge for a quick, bubbly refresher. Perfect for parties, patios, or anytime you want a low-effort, festive drink.

4. Malibu Mango

Malibu Mango pairs ripe mango sweetness with the brand’s coconut base for a juicy, sunny profile. It adds tropical fruit brightness to spritzes, frozen blends, or a simple over-ice pour with pineapple juice. The mango cuts through sweetness with a bit of tang, so cocktails feel fresh rather than cloying. Choose this when you want a fruity, vacation-style drink that’s easy to make.

Awards and Recognition

Malibu is the number one white rum-based coconut spirit in the world. Facts. Their OG coconut rum recently took home the Silver award at the San Francisco World Spirits Competition. Past awards in the same competition were a Bronze Medal in 2014 and a Silver Medal in 2007.

Who Malibu Rum is For

Low-effort doesn't mean no flavor. With Malibu Rum at the helm, you can host with a breeze. Stick with Malibu Rum if you are hosting a casual hang or if you're a beginner.