Cognac is a brandy variety made in the wine growing region that surrounds the town of Cognac in France. This is what gives the drink its name. Cognac is a very popular brandy type and here are some interesting facts about the drink that you might not know.
Cognac Houses are Allocating Supplies
A Hennessey spokesperson said that if eleven percent of the population in China drank a bottle of Cognac per year, the region of Cognac would not be able to cater such vast volumes of drink to meet the demands. However, as per Bertrand Guinoiseau, who is the brand development manager of Martell, one of the oldest Cognac houses in France, “80 percent of our profit comes from Asia. My business card is half in Chinese, half in English.”
Cognac has found a new place as a status symbol among the new rich of China and the drink is much prominent in popular music in the US. Owing to increase in demand of the drink, many Cognac houses are forced to allocate their supply of the drink.
Paradis – The Special Cellar
Most of the Cognac houses have a special cellar where they keep their best and oldest brandies. This exclusive storehouse is called “Paradis”. If you ever get a chance to visit one of these “Paradises”, you will be astonished to see that the drink is stored in ancient barrels that are caked with dust.
French People do not like Cognac Much
It is true that Cognac houses are struggling to make enough of the drink to meet increasing demand, but the French market proves indifferent to the drink. The funny fact is that just three percent of Cognac is consumed in France and the rest of the production is exported.
“Scotch is actually much more popular in France,” says Patrice Pinet, who is Courvoisier’s master blender. “We drink on the French market the equivalent of how much Cognac we make for the entire world. That’s about 12 million cases.”
Cognac is about Rancio
Speak to the Cognac master blenders, and you will notice them often using the word “rancio.” They will use the word to describe a flavor that is present in many of the most expensive and oldest liquor blends.
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