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Irish whiskey has always carried Ireland’s rebellious soul. Woven into the nation’s culture and heritage, it reflects the beauty of the land, the passion of its people, and the courage to stand firm.
Years ago, in a lively Dublin pub, a group of whiskey makers gathered around a table, debating how Irish whiskey could speak to the next generation—something fresh, daring, and beyond the traditional norm.
Who among them could—or would even dare—to craft a whiskey that defied convention in a world bound by rules? The debate reached its climax with the ultimate pub challenge: the legendary “Triple Dog Dare.”
We accepted.
The result is a bold new breed of Irish whiskey: unconventionally styled yet authentically Irish, breaking free from tradition. It deserved a name that matched its daring spirit—Triple Dog.