Peychauds

Peychaud’s is a name that resonates with history, tradition, and masterful distillation. Originating in the early 19th century, this legendary brand was founded by Antoine Amédée Peychaud, a Creole apothecary in New Orleans. His meticulously crafted bitters became a staple in cocktail culture, particularly in the world-famous Sazerac cocktail. Today, Peychaud’s continues its legacy with the same dedication to quality, using a closely guarded recipe that blends select botanicals, gentian root, and aromatic spices. Each batch is distilled with precision, ensuring consistency in its signature flavor profile that has stood the test of time.

Aroma & Bouquet

One of the most distinctive characteristics of Peychaud’s is its complex and inviting aroma. Upon opening the bottle, a delightful bouquet of cherry, clove, anise, and subtle floral undertones fills the air. The balanced herbal and citrusy notes make Peychaud’s bitters uniquely versatile, adding depth and brightness to a variety of classic and contemporary cocktails. Unlike other bitters that lean heavily on spice, Peychaud’s offers a delicate harmony of sweetness and bitterness, making it an essential ingredient for refined mixology.

Smooth & Finish

What sets Peychaud’s apart is its smooth and layered flavor. The initial sip delivers a mild sweetness, followed by a wave of warm spices and herbal complexity. The finish is crisp, slightly dry, and lingers just enough to enhance the cocktail without overwhelming it. Whether mixed into an Old Fashioned, Manhattan, or a creative modern concoction, Peychaud’s elevates the drinking experience with its seamless blend of flavors. Its gentle, yet complex nature makes it approachable for both seasoned mixologists and casual cocktail enthusiasts.

Awards and Recognition

Peychaud’s has earned a revered place in the spirits industry, often praised for its authenticity and historical significance. While it may not frequently appear in international spirits competitions, its real recognition lies in its enduring presence in cocktail bars, high-end establishments, and among expert bartenders. It remains the official bitters of the Sazerac cocktail, a title that cements its status as a must-have ingredient for serious cocktail aficionados. Its deep roots in New Orleans’ cocktail heritage make it a symbol of true craftsmanship.

Who Is It For?

Peychaud’s bitters are perfect for cocktail enthusiasts who appreciate history, complexity, and balance in their drinks. Whether you're a professional bartender crafting signature cocktails or a home mixologist looking to elevate your creations, Peychaud’s offers an unmatched depth of flavor. It is also an excellent choice for those who love experimenting with classic cocktails and want to experience the essence of New Orleans mixology.