Campari

Campari is an iconic Italian aperitif that has been synonymous with style and sophistication since its creation in 1860 by Gaspare Campari in Milan. Originally crafted as a bitter liqueur, Campari quickly gained popularity for its vibrant red hue and unique flavor profile. Over the years, it has become a key ingredient in classic cocktails like the Negroni and the Americano, cementing its place in the world of fine spirits.

Why Choose Campari?

Campari is celebrated for its distinctive, bittersweet taste that balances complexity and refreshment. Its versatility as both an aperitif and a cocktail ingredient makes it a staple in any bar. Whether sipped over ice with a slice of orange or mixed into a sophisticated cocktail, Campari adds a layer of depth and character that is unmistakably Italian.

Craftsmanship and Distillation

Campari is produced using a time-honored recipe that remains a closely guarded secret. This blend of herbs, aromatic plants, and fruit is infused in alcohol, then carefully distilled to achieve its signature flavor. The infusion process is key to preserving the bitterness and aromatic intensity that define Campari. Its vivid red color, originally derived from carmine, adds to its visual appeal, making it as striking in appearance as it is in taste.

What Makes It Stand Out?

Campari’s bold, bitter flavor profile is what truly sets it apart. Unlike sweeter liqueurs, Campari offers a complexity that appeals to those with a more refined palate. Its ability to elevate cocktails with its sharp, distinctive taste makes it a favorite among bartenders and cocktail enthusiasts worldwide.

Awards and Recognition

Campari has been recognized globally for its contribution to the world of mixology and fine spirits. Its enduring popularity and cultural significance have earned it numerous awards and a permanent place in the pantheon of classic aperitifs.

Who Is It For?

Campari is ideal for those who appreciate complex, bitter flavors and enjoy sophisticated cocktails. It’s perfect for anyone looking to explore the world of aperitifs or add a touch of Italian elegance to their drink repertoire. Whether you're a seasoned mixologist or a casual cocktail lover, Campari offers a distinctive experience that is both timeless and modern.