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This cinnamon-flavored drink is made with smooth Canadian whisky as its main ingredient. It has a bold, sweet, and spicy cinnamon taste that reminds many people of “Atomic Fireball” candy or Big Red gum. Containing 33% alcohol by volume (66 proof), it comes in a standard 750ml bottle. Because it includes added sugar and flavoring and has slightly less alcohol than regular whisky, it is officially considered a “liqueur” or “flavored whisky” in many regions.
Originally created in Canada by Seagram in the mid-1980s, it is now produced by the Sazerac Company. People often enjoy it as a chilled shot, but it also mixes well in fun cocktails and creative shooters. Its strong cinnamon flavor and warm finish make it stand out from other whisky-based drinks.
Known for its hot and fiery taste that “burns like hell,” this drink has become one of the top-selling whisky-style beverages in the United States and is loved worldwide. Its thick, syrupy texture and sweet spice make it a favorite choice for parties and social gatherings, especially among younger adults who enjoy smooth, easy-to-drink spirits with a playful kick.