Pueblo Viejo

Pueblo Viejo is a premium tequila brand rooted in tradition, crafted in the highlands of Jalisco, Mexico. Produced by Casa San Matías, one of the oldest distilleries in the region, Pueblo Viejo has been meticulously crafted since 1886, making it a true testament to Mexican heritage. The brand prides itself on using 100% blue Weber agave, grown in mineral-rich volcanic soil, which enhances the complexity of its flavor profile.

The production process follows a time-honored approach, beginning with slow-roasting agave piñas in traditional brick ovens. This method ensures that the natural sweetness of the agave is preserved. The fermentation process utilizes natural yeast, allowing the tequila to develop a well-rounded character. Pueblo Viejo is double-distilled in copper pot stills, a technique that enhances purity while maintaining the spirit’s robust flavor.

Aroma & Bouquet

Each expression of Pueblo Viejo tequila boasts a distinctive aromatic profile. The Blanco variety offers fresh herbal notes, with hints of citrus and sweet cooked agave, while the Reposado introduces layers of vanilla, caramel, and light oak. The Añejo, aged for over a year in American oak barrels, delivers a rich bouquet of dried fruit, cocoa, and toasted oak. These aromatic nuances reflect the careful aging and expert blending that define Pueblo Viejo.

Smooth & Finish

Pueblo Viejo is celebrated for its exceptionally smooth and balanced finish. The Blanco is crisp and refreshing, with a clean yet slightly peppery exit that lingers just long enough. Reposado provides a velvety texture with subtle spice, while Añejo offers a deep, warm finish, perfect for slow sipping. The harmony of flavors makes it an excellent choice for both sipping neat and crafting premium cocktails.

Awards and Recognition

Over the years, Pueblo Viejo has garnered multiple awards, cementing its reputation as a high-quality tequila. Recognized in global spirits competitions, it has earned accolades for its authenticity and craftsmanship. The brand’s commitment to quality has been acknowledged at the San Francisco World Spirits Competition and the Ultimate Spirits Challenge, among others. These accolades reinforce its status as a preferred choice among tequila connoisseurs.

Who Is It For?

Pueblo Viejo is an ideal tequila for both seasoned enthusiasts and newcomers. Its smooth yet complex character makes it an excellent entry point for those exploring premium tequilas. Whether you're a cocktail aficionado seeking a refined base for margaritas or a purist who enjoys sipping tequila neat, Pueblo Viejo caters to a wide spectrum of preferences. Its affordability without compromising quality also makes it a favorite among bartenders and home mixologists alike.